I love it when clients say that to us.
Why?
Because it gives us a chance to look smart.
Here’s what happens when you stop talking to your markets.
1. There’s nothing new about you in the search engines.
2. You don’t have anything to put in the “news page” on your website.
3. You don’t look like you have market momentum.
4. Google Alerts on you, your company and your products stop popping up on your customers’ screens.
5. And your competitors are free to fill the vacuum.
So what do we tell our clients when they ask that question?
Stay tuned…
(Greg Miller is President of MarketcomPR.)
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