If you ask your salespeople or account managers, chances are the answer to the question is “yes.” Yes, we are in regular contact with our lists. Yes, it’s a good dialog. And, yes, don’t bother us. But is […]
We just talked about what happens to companies that go radio silent because they don’t have anything “new” to say, so I won’t repeat myself. But here’s what we tell our clients when they say “We don’t really have anything […]
Chances are, someone is – and they’re probably using Google Alerts to do it. Google Alerts allow anyone to create an automated keyword search on you, your company, your products – well, pretty much anything. (Google Alerts only bring up […]
At the risk of pointing out the obvious, there are only a certain number of really good ideas out there at any one time. Why not recycle them? We don’t mean putting out the same press release – or Tweet […]
It’s easy to get busy and focus on your real business, but maybe you’re making a mistake by not using PR as an important part of your marketing tool set. So, as a public service, here’s a quiz to help […]