We just talked about what happens to companies that go radio silent because they don’t have anything “new” to say, so I won’t repeat myself. But here’s what we tell our clients when they say “We don’t really have anything […]
Writing a press release? If so, can you answer the question “Why is a press release like a 60-second commercial?”
It’s a perennial debate in marketing, particularly with marketers deeply immersed in measurement metrics (not that there’s anything wrong with that!). The fact is, it’s tough. And here’s why. One story – or even a dozen stories – won’t necessarily […]
We have written a lot in this space on the need for companies to “manage” their Google search engine profile, with the PR function taking the lead in that process. The importance of this role can be seen in this […]