Category "Branding"

5 good reasons to outsource your PR

Marketcom PR plays devil’s advocate and argues for outsourcing at least part of your PR.

Don’t go radio silent (Part 2).

We just talked about what happens to companies that go radio silent because they don’t have anything “new” to say, so I won’t repeat myself. But here’s what we tell our clients when they say “We don’t really have anything […]

Want 5 good reasons not to go radio silent?

Why is a press release like a 60-second commercial?

Writing a press release?  If so, can you answer the question “Why is a press release like a 60-second commercial?”

Can a reporter be your friend?

Last week we discussed whether reporters are making more mistakes these days. We said they are. Fine. We’re done with that topic (for now). Now let’s talk about how to make a reporter into a friend (and make it work […]

How do you measure the ‘value’ of PR? (That one story didn’t get me one sale!)

It’s a perennial debate in marketing, particularly with marketers deeply immersed in measurement metrics (not that there’s anything wrong with that!). The fact is, it’s tough. And here’s why. One story – or even a dozen stories – won’t necessarily […]