We recently spoke with a client prospect who expressed frustration that press releases they paid to distribute through a wire service did not get picked up by the media. The company did not issue releases on a regular basis and […]
We just talked about what happens to companies that go radio silent because they don’t have anything “new” to say, so I won’t repeat myself. But here’s what we tell our clients when they say “We don’t really have anything […]
Writing a press release? If so, can you answer the question “Why is a press release like a 60-second commercial?”