We have written a lot in this space on the need for companies to “manage” their Google search engine profile, with the PR function taking the lead in that process. The importance of this role can be seen in this […]
Chances are, someone is – and they’re probably using Google Alerts to do it. Google Alerts allow anyone to create an automated keyword search on you, your company, your products – well, pretty much anything. (Google Alerts only bring up […]
At the risk of pointing out the obvious, there are only a certain number of really good ideas out there at any one time. Why not recycle them? We don’t mean putting out the same press release – or Tweet […]
It’s easy to get busy and focus on your real business, but maybe you’re making a mistake by not using PR as an important part of your marketing tool set. So, as a public service, here’s a quiz to help […]
One of our clients is a very successful media investor who is often invited to speak around the world at various industry events. So when he asked how we could leverage one of his recent speaking opportunities in Germany, we […]
A very successful guy asked us that question the other day. It seemed that he is the speaker at a training session offered by an industry group in his state. Good topic – time management for senior executives. Poor sign-up […]