Because you need to get on board to get the benefits of the ride.
Sure, that’s a little hokey. But let’s think about it.
It rewards those who keep up on it. It keeps track of those who have abandoned it or invest little in it. (We know who you are, and you can’t hide.)
It presents another “public face” of your company that clients, influentials and others (including the media) look to see what you’re up to. And just think of the other benefits: you can track your competitors…you can track your industry…you can track your brand…you can track customer issues…you can track your critics…and you can track the journalists who cover you and your industry.
Time to get on board!
