Need

A successful B-to-B media investor wants to demonstrate value creation to facilitate his company’s market and category expansion.

Story

Leveraging the investor’s high profile in his industry, draw attention to a series of add-on acquisitions that create critical mass and a global marketing footprint for the company, in advance of its sale to a multinational media company.

Outcome

Positive media coverage of the investor and his company – even during a severe downturn in the industry – helps to demonstrate value creation at all stages of the investment.

How does increased media profile convert into increased industry profile?