NEED

A company started by pharmaceutical industry leaders needs a positioning platform to create industry awareness and raise a vital first round of capital. Cost is definitely an issue, but effectiveness is the critical factor.

STORY

Working closely with the CEO, we selected a website designer and helped to craft corporate ID and core messaging. The positioning marries the market need for the company’s core competency – orphan drugs – with its substantial progress on achieving Phase II development on its core compound.

OUTCOME

With the website in place, we executed on an abbreviated media outreach campaign that resulted in strong media coverage in relevant industry and local media. Fundraising is under way.