Well, obviously a job. But what else?
We ran into a guy at a private equity event recently who had worked as a CFO – apparently successfully – at two major manufacturing operations, one in Mexico and one in Europe. Those were his two most recent gigs, and now he’s looking for work – ideally with a middle market PE shop, running finance for one of its portfolio companies.
Nothing wrong with that – hey, it’s a jungle out there.
But here’s what he was lacking…a robust search engine profile.
It turns out that my new friend was too busy being a good CFO to think about how well he searches on Google.
So when times were good, he put his head down and got the work done. Let the CEO take the glory shots!
But now that he’s out of work, Google doesn’t have much to say about his achievements, opinions and industry stature. Which is too bad, because that’s where people – including potential employers – look to see what your resume doesn’t say.
So, folks, just a word of advice while you have a good job…don’t be the strong, silent type.
Greg Miller is President of Marketcom PR (marketcompr)
