Posts Tagged ‘thought leadership’
One of our clients is a very successful media investor who is often invited to speak around the world at various industry events. So when he asked how we could leverage one of his recent speaking opportunities in Germany, we didn’t hesitate. “Write a byliner,” we said. “Better still, write two.” And so he did, [...]
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It’s embarrassing for many, but the symptoms are widespread and easily spotted. No new ‘news’ on the News & Events page. No new content from the day the site went live. No reflection of what’s really going on now in the markets you serve. That’s Lazy Website Syndrome. What can you do about it? First, [...]
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A very successful guy asked us that question the other day. It seemed that he is the speaker at a training session offered by an industry group in his state. Good topic – time management for senior executives. Poor sign-up – only six. Event less than two weeks away. What can I do to boost [...]
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There’s an annoying company out there in cyberspace called Execudex that sends unsolicited emails asking you to buy, well, email lists, so you, too, can join the spam generation. OK. It’s a business. People buy these lists. And maybe they actually work. I don’t know. But when you do a Google search on Execudex, what [...]
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