Please tell me if you don’t agree with this statement: It’s harder to sell your products and services if no one knows who you are. Any takers? No. I didn’t think so. We were reminded of this reality – one […]
Good question. It came up at breakfast with a partner in a very successful regional investment bank the other day. He and his firm are busy. There’s a lot of demand for high quality middle market businesses. Strategic and financial […]
We realize that putting together a business plan is hard work. So here’s some free advice that may make implementing the plan a little easier…build PR in from very beginning. If your concept is really good, publicize it. If you […]
Marketcom PR plays devil’s advocate and argues for outsourcing at least part of your PR.
Writing a press release? If so, can you answer the question “Why is a press release like a 60-second commercial?”
Last week we discussed whether reporters are making more mistakes these days. We said they are. Fine. We’re done with that topic (for now). Now let’s talk about how to make a reporter into a friend (and make it work […]