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Posts Tagged ‘search engines’

July 8th, 2011

Is someone stalking you?

Chances are, someone is – and they’re probably using Google Alerts to do it. Google Alerts allow anyone to create an automated keyword search on you, your company, your products – well, pretty much anything.  (Google Alerts only bring up content sourced in Google searches, but that’s an awful lot of content – web, news, [...]

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June 2nd, 2011

Whatever happened to the company newsletter?

It died.  It deserved to die.  And it did. A post mortem reveals three basic reasons why. First, for most companies, it was a static, once-a-quarter (at best) effort that left your team struggling for content. Second, customers ran out of time to look at it (if they ever did). And third, print newsletters cost [...]

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May 13th, 2011

Do you really need PR? Take this quiz.

It’s easy to get busy and focus on your real business, but maybe you’re making a mistake by not using PR as an important part of your marketing tool set. So, as a public service, here’s a quiz to help you decide. 1.     Tired of seeing your competitors consuming valuable space in important media outlets [...]

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April 26th, 2011

Why would anyone want to pay to distribute a press release?

Until recently, the paid newswires – PR Newswire, Business Wire, Marketwire, and others – were the necessary evil of PR.  Want to get into the search engines?  Want to achieve disclosure?  Want to give your client’s content a home on the web?  Then you had to go to one of the paidwires.  But now the [...]

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February 1st, 2011

How many “Barack Obamas” are there in Washington, DC?

How many “Barack Obamas” are there in Washington, DC? Four.  We know, because Spokeo says it’s so.  It’s no secret that search engines and social media are doing a job on personal privacy in this country.  Don’t believe it?  Spokeo, which bills itself as “not your grandma’s phonebook, adds helpfully: “Spokeo is a search engine specialized in aggregating and organizing vast quantities of people-related information from a large variety of public sources.

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