Posts Tagged ‘search engines’
Chances are, someone is – and they’re probably using Google Alerts to do it. Google Alerts allow anyone to create an automated keyword search on you, your company, your products – well, pretty much anything. (Google Alerts only bring up content sourced in Google searches, but that’s an awful lot of content – web, news, [...]
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It died. It deserved to die. And it did. A post mortem reveals three basic reasons why. First, for most companies, it was a static, once-a-quarter (at best) effort that left your team struggling for content. Second, customers ran out of time to look at it (if they ever did). And third, print newsletters cost [...]
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It’s easy to get busy and focus on your real business, but maybe you’re making a mistake by not using PR as an important part of your marketing tool set. So, as a public service, here’s a quiz to help you decide. 1. Tired of seeing your competitors consuming valuable space in important media outlets [...]
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Until recently, the paid newswires – PR Newswire, Business Wire, Marketwire, and others – were the necessary evil of PR. Want to get into the search engines? Want to achieve disclosure? Want to give your client’s content a home on the web? Then you had to go to one of the paidwires. But now the [...]
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How many “Barack Obamas” are there in Washington, DC? Four. We know, because Spokeo says it’s so. It’s no secret that search engines and social media are doing a job on personal privacy in this country. Don’t believe it? Spokeo, which bills itself as “not your grandma’s phonebook, adds helpfully: “Spokeo is a search engine specialized in aggregating and organizing vast quantities of people-related information from a large variety of public sources.
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