Posts Tagged ‘search engine optimization’
From the archives, here’s an old favorite… In an ideal world, client-agency relationships would be like the perfect marriage – no arguments over money, complete agreement on goals, and smarter-than-average kids (or agency team members). But it’s not an ideal world, and so divorce happens. As a public service, Marketcom lists the top 10 reasons [...]
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The answer to that old question today has to be: How unique is it? If you’re starting a business and investing in a website, this is not something to rush into. Naming used to be so easy. Your name. Your hometown. A swanky vacation destination. That’s too yesterday. Problem is, it all comes down to [...]
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It’s easy to get busy and focus on your real business, but maybe you’re making a mistake by not using PR as an important part of your marketing tool set. So, as a public service, here’s a quiz to help you decide. 1. Tired of seeing your competitors consuming valuable space in important media outlets [...]
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Until recently, the paid newswires – PR Newswire, Business Wire, Marketwire, and others – were the necessary evil of PR. Want to get into the search engines? Want to achieve disclosure? Want to give your client’s content a home on the web? Then you had to go to one of the paidwires. But now the [...]
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A B2B client asked us that question the other day, and it’s a good one. His products are sold to other companies and institutions that may not be heavy users of social media. Twitter is relatively new. And some still view heavy Tweeters as celebrity-focused and ego-driven. That may be. But our answer was: Yes, [...]
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It’s embarrassing for many, but the symptoms are widespread and easily spotted. No new ‘news’ on the News & Events page. No new content from the day the site went live. No reflection of what’s really going on now in the markets you serve. That’s Lazy Website Syndrome. What can you do about it? First, [...]
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There’s an annoying company out there in cyberspace called Execudex that sends unsolicited emails asking you to buy, well, email lists, so you, too, can join the spam generation. OK. It’s a business. People buy these lists. And maybe they actually work. I don’t know. But when you do a Google search on Execudex, what [...]
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