Posts Tagged ‘press releases’
From the archives, here’s an old favorite… In an ideal world, client-agency relationships would be like the perfect marriage – no arguments over money, complete agreement on goals, and smarter-than-average kids (or agency team members). But it’s not an ideal world, and so divorce happens. As a public service, Marketcom lists the top 10 reasons [...]
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At the risk of pointing out the obvious, there are only a certain number of really good ideas out there at any one time. Why not recycle them? We don’t mean putting out the same press release – or Tweet – 10 times. But we are talking about looking at your content as a renewable [...]
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It’s easy to get busy and focus on your real business, but maybe you’re making a mistake by not using PR as an important part of your marketing tool set. So, as a public service, here’s a quiz to help you decide. 1. Tired of seeing your competitors consuming valuable space in important media outlets [...]
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Until recently, the paid newswires – PR Newswire, Business Wire, Marketwire, and others – were the necessary evil of PR. Want to get into the search engines? Want to achieve disclosure? Want to give your client’s content a home on the web? Then you had to go to one of the paidwires. But now the [...]
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You bet they do. And if you refer to them as the “industry rags,” please stop right now. Here’s why they’re an important component of any effective communications program. First, they are the media that’s closest to your customers and suppliers. (The Wall Street Journal doesn’t come close.) Second, they’re embracing digital delivery of news, [...]
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It’s embarrassing for many, but the symptoms are widespread and easily spotted. No new ‘news’ on the News & Events page. No new content from the day the site went live. No reflection of what’s really going on now in the markets you serve. That’s Lazy Website Syndrome. What can you do about it? First, [...]
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There’s an annoying company out there in cyberspace called Execudex that sends unsolicited emails asking you to buy, well, email lists, so you, too, can join the spam generation. OK. It’s a business. People buy these lists. And maybe they actually work. I don’t know. But when you do a Google search on Execudex, what [...]
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