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Posts Tagged ‘networking’

June 23rd, 2011

What’s in a name?

The answer to that old question today has to be: How unique is it? If you’re starting a business and investing in a website, this is not something to rush into. Naming used to be so easy.  Your name.  Your hometown.  A swanky vacation destination. That’s too yesterday. Problem is, it all comes down to [...]

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June 2nd, 2011

Whatever happened to the company newsletter?

It died.  It deserved to die.  And it did. A post mortem reveals three basic reasons why. First, for most companies, it was a static, once-a-quarter (at best) effort that left your team struggling for content. Second, customers ran out of time to look at it (if they ever did). And third, print newsletters cost [...]

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February 23rd, 2011

How do you create ‘value’ with a speaking engagement?

A very successful guy asked us that question the other day.  It seemed that he is the speaker at a training session offered by an industry group in his state.  Good topic – time management for senior executives.  Poor sign-up – only six.  Event less than two weeks away.  What can I do to boost [...]

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