Posts Tagged ‘Marketcom’
It went the way of the fax machine. Those of you too young to remember the fax machine as a PR tool (think of junior account executives at every machine in the office, patiently faxing press releases to the media) may not understand what a liberating force organic search, social media and mobile devices have [...]
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It’s not exactly a secret that one of the best things about social media is the ability to share ideas with really smart people you’ve never met before. Case in point: Ford Kanzler’s comments in LinkedIn’s PRwise forum, kindly shared with the group’s 11,901 members. Ford, who is the veteran tech marketing pro behind Marketing/PR Savvy, had these thoughts [...]
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From the archives, here’s an old favorite… In an ideal world, client-agency relationships would be like the perfect marriage – no arguments over money, complete agreement on goals, and smarter-than-average kids (or agency team members). But it’s not an ideal world, and so divorce happens. As a public service, Marketcom lists the top 10 reasons [...]
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Marketcom PR plays devil’s advocate and argues for outsourcing at least part of your PR.
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It’s easy to make the mistake. Some clients like to wait for the big product announcement that will make the marketplace stand up and take notice. OK. Big product announcements are good. But what do you do while you’re waiting for the next one? That’s a conversation we had with a client the other day. [...]
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Back in the day, this wasn’t necessarily a good thing. Freelance journalists were seen as, well, not very important, particularly compared to salaried, bylined reporters at major publications. That was then…this is now. The waves of downsizing and buyouts at mainstream media like The New York Times mean that today’s freelancer is often someone who, [...]
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We just talked about what happens to companies that go radio silent because they don’t have anything “new” to say, so I won’t repeat myself. But here’s what we tell our clients when they say “We don’t really have anything new to say.” Fine. But have you thought about: * Putting out a press release [...]
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The answer to that old question today has to be: How unique is it? If you’re starting a business and investing in a website, this is not something to rush into. Naming used to be so easy. Your name. Your hometown. A swanky vacation destination. That’s too yesterday. Problem is, it all comes down to [...]
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At the risk of pointing out the obvious, there are only a certain number of really good ideas out there at any one time. Why not recycle them? We don’t mean putting out the same press release – or Tweet – 10 times. But we are talking about looking at your content as a renewable [...]
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