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Posts Tagged ‘linkedin’

May 13th, 2011

Do you really need PR? Take this quiz.

It’s easy to get busy and focus on your real business, but maybe you’re making a mistake by not using PR as an important part of your marketing tool set. So, as a public service, here’s a quiz to help you decide. 1.     Tired of seeing your competitors consuming valuable space in important media outlets [...]

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March 19th, 2011

Do I really want to Tweet my own horn?

A B2B client asked us that question the other day, and it’s a good one.  His products are sold to other companies and institutions that may not be heavy users of social media.  Twitter is relatively new.  And some still view heavy Tweeters as celebrity-focused and ego-driven.  That may be.  But our answer was: Yes, [...]

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February 11th, 2011

“Why should I care about social media?”

A B2B client asked us that question recently. And it’s a good question. What’s in it for his company? Where’s the payoff? Why should he care? Those are even better questions. So here’s our answer. Once you cut through all the hype and the buzzwords, social media is just another channel to use to talk [...]

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