Posts Tagged ‘Google’
The answer to that old question today has to be: How unique is it? If you’re starting a business and investing in a website, this is not something to rush into. Naming used to be so easy. Your name. Your hometown. A swanky vacation destination. That’s too yesterday. Problem is, it all comes down to [...]
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It died. It deserved to die. And it did. A post mortem reveals three basic reasons why. First, for most companies, it was a static, once-a-quarter (at best) effort that left your team struggling for content. Second, customers ran out of time to look at it (if they ever did). And third, print newsletters cost [...]
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It’s easy to get busy and focus on your real business, but maybe you’re making a mistake by not using PR as an important part of your marketing tool set. So, as a public service, here’s a quiz to help you decide. 1. Tired of seeing your competitors consuming valuable space in important media outlets [...]
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Until recently, the paid newswires – PR Newswire, Business Wire, Marketwire, and others – were the necessary evil of PR. Want to get into the search engines? Want to achieve disclosure? Want to give your client’s content a home on the web? Then you had to go to one of the paidwires. But now the [...]
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There’s an annoying company out there in cyberspace called Execudex that sends unsolicited emails asking you to buy, well, email lists, so you, too, can join the spam generation. OK. It’s a business. People buy these lists. And maybe they actually work. I don’t know. But when you do a Google search on Execudex, what [...]
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