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Posts Tagged ‘byliner’

May 25th, 2011

Time to be “green” in PR? (Yes – recycle your content.)

At the risk of pointing out the obvious, there are only a certain number of really good ideas out there at any one time.  Why not recycle them? We don’t mean putting out the same press release – or Tweet – 10 times.  But we are talking about looking at your content as a renewable [...]

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April 21st, 2011

Thought about doing a ‘byliner’ lately?

One of our clients is a very successful media investor who is often invited to speak around the world at various industry events. So when he asked how we could leverage one of his recent speaking opportunities in Germany, we didn’t hesitate. “Write a byliner,” we said. “Better still, write two.” And so he did, [...]

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