|
Time to Fire Your PR Agency? |
In an ideal world, client-agency relationships would be like the perfect marriage - no arguments over money, complete agreement on goals, and smarter-than-average kids (or agency team members). But it's not an ideal world, and so divorce happens. As a public service, Marketcom lists the top 10 reasons why companies should think about firing their current PR agencies, with this easy-to-use scoring system:
- 70-100 Points: It's a no-brainer - fire 'em today.
- 50-70 Points: Ask for a rebate.
- 30-50 Points: It does raise a lot of questions.
- 10-20 Points: You've got a winner!
- You find typos in the press releases.
10 Points
- Your account team still needs name tags because they change so often.
10 Points
- The agency asks you to suggest subjects for the next two press releases.
10 Points
- You need an accountant to figure out the quarterly overage bill.
10 Points
- The agency's "big idea" costs as much as the next six months' retainer.
10 Points
- They've already blasted through your PR budget for the year, and it's only July.
10 Points
- The last time you saw an agency partner was the day they pitched the business.
10 Points
- Your account team focuses on results only when you focus on results.
10 Points
- The agency calls to set up a brainstorming session with your senior management…again.
10 Points
- Your senior management asks you how the PR program is going.
10 Points
|
