But tell me what you really think.

When you come down to it, some people use their blogs to make themselves look like big shots. We don’t. We view our blog as a chance to comment (we hope in a humorous way) about what our clients are talking about. It’s nitty gritty stuff, really. How can we sell better? How can we make people listen? How can we break through the clutter?

Here’s what we’re hearing out there!

What does a start-up need most? (To be noticed)

Sure, it’s an obvious point – but how do you get there? In this day and age, there are more and more entrepreneurs starting their own businesses and looking to get their products and services noticed in a crowded marketplace. […]

How to Plan an Effective Annual PR Schedule

With warm weather, summer months and vacation plans on the horizon, some businesses opt to tap the brakes on new projects, partnership deals, new product launches, new hires and the like. And in the absence of any hard news, some […]

In the age of social media, why are press releases still necessary?

Is the press release an antique? In this age of digital media where most news is gathered from the internet, it can be easy to assume that distributing your company’s news via social media alone is adequate—but news distributed solely […]

Practice what we preach…Time to be “green” in PR. (Yes – recycle your content.)

True to our word, we are resuscitating a past theme that we have written about and giving it more life because there are only a certain number of really good ideas out there at any one time.  So why not […]

Five Key Public Relations Misconceptions for Small Businesses

PR is the same thing as advertising. It is a one-off thing and does not have any impact on the growth of my business. We have heard this time and time again and these are just two of many misconceptions […]

Let’s say you’re trying to sell something…

Please tell me if you don’t agree with this statement: It’s harder to sell your products and services if no one knows who you are. Any takers? No. I didn’t think so. We were reminded of this reality – one […]