Comments for Marketcom PR http://www.marketcompr.com Just another WordPress site Thu, 03 Nov 2011 14:42:32 +0000 hourly 1 http://wordpress.org/?v=3.0.2 Comment on Are reporters making more mistakes now? (Yes!) by 5 ways to prevent reporter screw ups | PRbuilder.com http://www.marketcompr.com/are-reporters-making-more-mistakes-now-yes#comment-412 5 ways to prevent reporter screw ups | PRbuilder.com Thu, 03 Nov 2011 14:42:32 +0000 http://www.marketcompr.com/?p=462#comment-412 [...] Greg Miller is founder and president of Marketcom PR. A version of this post ran on its Let’s Talk Blog. [...] [...] Greg Miller is founder and president of Marketcom PR. A version of this post ran on its Let’s Talk Blog. [...]

]]> Comment on Do ‘the trades’ still matter? by Andrew http://www.marketcompr.com/do-%e2%80%98the-trades%e2%80%99-still-matter#comment-398 Andrew Wed, 10 Aug 2011 19:14:50 +0000 http://www.marketcompr.com/?p=356#comment-398 I couldn't agree more. The trades offer the same advantages as targetting long-tail keywords. That is, you don't get the enormously huge reach of the national press, but your audience is of much higher quality. The overlap between the audience as a whole and the folks you're trying to reach is much greater. Get to know the people producing your "industry rag" and you're much more likely to be featured or invited to guest-post on a blog. I couldn’t agree more. The trades offer the same advantages as targetting long-tail keywords. That is, you don’t get the enormously huge reach of the national press, but your audience is of much higher quality. The overlap between the audience as a whole and the folks you’re trying to reach is much greater.

Get to know the people producing your “industry rag” and you’re much more likely to be featured or invited to guest-post on a blog.

]]> Comment on Whatever happened to the company newsletter? by Howard Adam Levy http://www.marketcompr.com/whatever-happened-to-the-company-newsletter#comment-389 Howard Adam Levy Fri, 24 Jun 2011 17:46:16 +0000 http://www.marketcompr.com/?p=385#comment-389 Research shows that the more targeted your list is, the higher your response will be - since you can target your content to your audience. While newsletter readership has gone down, actually targeting your list will help improve your readership rates. Research shows that the more targeted your list is, the higher your response will be – since you can target your content to your audience. While newsletter readership has gone down, actually targeting your list will help improve your readership rates.

]]> Comment on What’s in a name? by Howard Adam Levy http://www.marketcompr.com/what%e2%80%99s-in-a-name#comment-388 Howard Adam Levy Fri, 24 Jun 2011 17:42:48 +0000 http://www.marketcompr.com/?p=400#comment-388 While it seems easy to pick a name, it is actually quite difficult. You need to understand all the considerations that your particular name needs to address and have a solid process for arriving at the right one. Here's a list of considerations: http://blog.redroostergroup.com/2009/01/02/naming-nonprofit-naming-considerations/ Here's a good process to follow: http://www.redroostergroup.com/services/organizational-naming/naming-process/ URL availability is important, and searching Google for mentions of the name is a good way to ensure that you are not adopting someone else's negative perceptions. While it seems easy to pick a name, it is actually quite difficult. You need to understand all the considerations that your particular name needs to address and have a solid process for arriving at the right one.

Here’s a list of considerations:
http://blog.redroostergroup.com/2009/01/02/naming-nonprofit-naming-considerations/

Here’s a good process to follow:
http://www.redroostergroup.com/services/organizational-naming/naming-process/

URL availability is important, and searching Google for mentions of the name is a good way to ensure that you are not adopting someone else’s negative perceptions.

]]> Comment on Do I really want to Tweet my own horn? by Tom Heide http://www.marketcompr.com/do-i-really-want-to-tweet-my-own-horn#comment-13 Tom Heide Sun, 20 Mar 2011 16:33:53 +0000 http://www.marketcompr.com/?p=349#comment-13 Absolutely the best way to get instant broadcast and feedback. You never know who maybe in need of what you have to say or offer. Best Regards, Tom Heide, Capital Research Partners Absolutely the best way to get instant broadcast and feedback. You never know who maybe in need of what you have to say or offer. Best Regards,

Tom Heide, Capital Research Partners

]]> Comment on “Why should I care about social media?” by Howard Adam Levy http://www.marketcompr.com/%e2%80%9cwhy-should-i-care-about-social-media%e2%80%9d#comment-5 Howard Adam Levy Sun, 13 Feb 2011 02:31:34 +0000 http://www.marketcompr.com/?p=327#comment-5 The one big difference with social media is that communication is a two-way street, creating the opportunity for deepening relationships with your audience. The one big difference with social media is that communication is a two-way street, creating the opportunity for deepening relationships with your audience.

]]> Comment on Just what we needed: One more example of the power of the web. by Howard Adam Levy http://www.marketcompr.com/just-what-we-needed-one-more-example-of-the-power-of-the-web#comment-2 Howard Adam Levy Fri, 04 Feb 2011 20:25:17 +0000 http://www.marketcompr.com/?p=70#comment-2 That just goes to show you the power of a brand. the reason that organizations are subject to stock plunges is because people think they have something to hide. If they were acting with integrity and communicating to their audiences regularly and authentically, there would not be cause for a concern. It it every organization's responsibility to maintain its brand. If they do not do so, they are subject to the threat of outside forces. That just goes to show you the power of a brand. the reason that organizations are subject to stock plunges is because people think they have something to hide. If they were acting with integrity and communicating to their audiences regularly and authentically, there would not be cause for a concern. It it every organization’s responsibility to maintain its brand. If they do not do so, they are subject to the threat of outside forces.

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