Archive for the ‘Uncategorized’ Category
It’s easy to make the mistake. Some clients like to wait for the big product announcement that will make the marketplace stand up and take notice. OK. Big product announcements are good. But what do you do while you’re waiting for the next one? That’s a conversation we had with a client the other day. [...]
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We just talked about what happens to companies that go radio silent because they don’t have anything “new” to say, so I won’t repeat myself. But here’s what we tell our clients when they say “We don’t really have anything new to say.” Fine. But have you thought about: * Putting out a press release [...]
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Any doubts about the regenerative power of the media can be safely put to rest with news about plans by Richard Branson, Virgin Group’s founder and chief visionary, for a new iPad-only style magazine called Project and media mogul Rupert Murdoch’s upcoming launch of an online “national daily newspaper.” Murdoch is already applying his well-known [...]
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