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Archive for the ‘Speaking Engagement’ Category

March 6th, 2012

Don’t go radio silent (Part 2).

We just talked about what happens to companies that go radio silent because they don’t have anything “new” to say, so I won’t repeat myself. But here’s what we tell our clients when they say “We don’t really have anything new to say.” Fine. But have you thought about: * Putting out a press release [...]

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April 21st, 2011

Thought about doing a ‘byliner’ lately?

One of our clients is a very successful media investor who is often invited to speak around the world at various industry events. So when he asked how we could leverage one of his recent speaking opportunities in Germany, we didn’t hesitate. “Write a byliner,” we said. “Better still, write two.” And so he did, [...]

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February 23rd, 2011

How do you create ‘value’ with a speaking engagement?

A very successful guy asked us that question the other day.  It seemed that he is the speaker at a training session offered by an industry group in his state.  Good topic – time management for senior executives.  Poor sign-up – only six.  Event less than two weeks away.  What can I do to boost [...]

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