If you ask your salespeople or account managers, chances are the answer to the question is “yes.” Yes, we are in regular contact with our lists. Yes, it’s a good dialog. And, yes, don’t bother us. But is […]
We realize that putting together a business plan is hard work. So here’s some free advice that may make implementing the plan a little easier…build PR in from very beginning. If your concept is really good, publicize it. If you […]
We just talked about what happens to companies that go radio silent because they don’t have anything “new” to say, so I won’t repeat myself. But here’s what we tell our clients when they say “We don’t really have anything […]
One of our clients is a very successful media investor who is often invited to speak around the world at various industry events. So when he asked how we could leverage one of his recent speaking opportunities in Germany, we […]
A very successful guy asked us that question the other day. It seemed that he is the speaker at a training session offered by an industry group in his state. Good topic – time management for senior executives. Poor sign-up […]