With warm weather, summer months and vacation plans on the horizon, some businesses opt to tap the brakes on new projects, partnership deals, new product launches, new hires and the like. And in the absence of any hard news, some […]
Is the press release an antique? In this age of digital media where most news is gathered from the internet, it can be easy to assume that distributing your company’s news via social media alone is adequate—but news distributed solely […]
PR is the same thing as advertising. It is a one-off thing and does not have any impact on the growth of my business. We have heard this time and time again and these are just two of many misconceptions […]
That was the question a really good client asked us the other day. He is a serial investor who likes to come into new or struggling companies and make them grow (emphasis on the “make”) by doing smart things. He […]
Like many of you, we find ourselves shaking hands with strangers at networking meetings. That’s good – it’s part of business. But what about the PR that supports your networking? Here’s what we mean: 1. Don’t be a stranger to […]
If you ask your salespeople or account managers, chances are the answer to the question is “yes.” Yes, we are in regular contact with our lists. Yes, it’s a good dialog. And, yes, don’t bother us. But is […]