PR is the same thing as advertising. It is a one-off thing and does not have any impact on the growth of my business. We have heard this time and time again and these are just two of many misconceptions […]
That was the question a really good client asked us the other day. He is a serial investor who likes to come into new or struggling companies and make them grow (emphasis on the “make”) by doing smart things. He […]
Like many of you, we find ourselves shaking hands with strangers at networking meetings. That’s good – it’s part of business. But what about the PR that supports your networking? Here’s what we mean: 1. Don’t be a stranger to […]
If you ask your salespeople or account managers, chances are the answer to the question is “yes.” Yes, we are in regular contact with our lists. Yes, it’s a good dialog. And, yes, don’t bother us. But is […]
Good question. It came up at breakfast with a partner in a very successful regional investment bank the other day. He and his firm are busy. There’s a lot of demand for high quality middle market businesses. Strategic and financial […]
We realize that putting together a business plan is hard work. So here’s some free advice that may make implementing the plan a little easier…build PR in from very beginning. If your concept is really good, publicize it. If you […]