Category "Crisis Communications"
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PR is the same thing as advertising. It is a one-off thing and does not have any impact on the growth of my business. We have heard this time and time again and these are just two of many misconceptions […]
Like many of you, we find ourselves shaking hands with strangers at networking meetings. That’s good – it’s part of business. But what about the PR that supports your networking? Here’s what we mean: 1. Don’t be a stranger to […]
Good question. It came up at breakfast with a partner in a very successful regional investment bank the other day. He and his firm are busy. There’s a lot of demand for high quality middle market businesses. Strategic and financial […]
Marketcom PR plays devil’s advocate and argues for outsourcing at least part of your PR.
Last week we discussed whether reporters are making more mistakes these days. We said they are. Fine. We’re done with that topic (for now). Now let’s talk about how to make a reporter into a friend (and make it work […]
Chances are, someone is – and they’re probably using Google Alerts to do it. Google Alerts allow anyone to create an automated keyword search on you, your company, your products – well, pretty much anything. (Google Alerts only bring up […]