PR is the same thing as advertising. It is a one-off thing and does not have any impact on the growth of my business. We have heard this time and time again and these are just two of many misconceptions […]
Please tell me if you don’t agree with this statement: It’s harder to sell your products and services if no one knows who you are. Any takers? No. I didn’t think so. We were reminded of this reality – one […]
Like many of you, we find ourselves shaking hands with strangers at networking meetings. That’s good – it’s part of business. But what about the PR that supports your networking? Here’s what we mean: 1. Don’t be a stranger to […]
Good question. It came up at breakfast with a partner in a very successful regional investment bank the other day. He and his firm are busy. There’s a lot of demand for high quality middle market businesses. Strategic and financial […]
We realize that putting together a business plan is hard work. So here’s some free advice that may make implementing the plan a little easier…build PR in from very beginning. If your concept is really good, publicize it. If you […]
Marketcom PR plays devil’s advocate and argues for outsourcing at least part of your PR.