Archive for the ‘Content-Driven Marketing’ Category
It went the way of the fax machine. Those of you too young to remember the fax machine as a PR tool (think of junior account executives at every machine in the office, patiently faxing press releases to the media) may not understand what a liberating force organic search, social media and mobile devices have [...]
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It’s not exactly a secret that one of the best things about social media is the ability to share ideas with really smart people you’ve never met before. Case in point: Ford Kanzler’s comments in LinkedIn’s PRwise forum, kindly shared with the group’s 11,901 members. Ford, who is the veteran tech marketing pro behind Marketing/PR Savvy, had these thoughts [...]
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Marketcom PR plays devil’s advocate and argues for outsourcing at least part of your PR.
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It’s easy to make the mistake. Some clients like to wait for the big product announcement that will make the marketplace stand up and take notice. OK. Big product announcements are good. But what do you do while you’re waiting for the next one? That’s a conversation we had with a client the other day. [...]
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Back in the day, this wasn’t necessarily a good thing. Freelance journalists were seen as, well, not very important, particularly compared to salaried, bylined reporters at major publications. That was then…this is now. The waves of downsizing and buyouts at mainstream media like The New York Times mean that today’s freelancer is often someone who, [...]
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We just talked about what happens to companies that go radio silent because they don’t have anything “new” to say, so I won’t repeat myself. But here’s what we tell our clients when they say “We don’t really have anything new to say.” Fine. But have you thought about: * Putting out a press release [...]
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We have written a lot in this space on the need for companies to “manage” their Google search engine profile, with the PR function taking the lead in that process. The importance of this role can be seen in this interesting blog post on the rise of “online-reputation- management” firms that claim to help businesses [...]
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It died. It deserved to die. And it did. A post mortem reveals three basic reasons why. First, for most companies, it was a static, once-a-quarter (at best) effort that left your team struggling for content. Second, customers ran out of time to look at it (if they ever did). And third, print newsletters cost [...]
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Until recently, the paid newswires – PR Newswire, Business Wire, Marketwire, and others – were the necessary evil of PR. Want to get into the search engines? Want to achieve disclosure? Want to give your client’s content a home on the web? Then you had to go to one of the paidwires. But now the [...]
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